Wednesday, 29 February 2012

Why Ticket re-sale Websites must be stopped

viagogo

Last week, Channel 4 programme Dispatches exposed the fraudulent behaviour of so called ‘Fan to fan ticket exchange’ websites Viagogo and Seatwave. These websites claimed that they were a basis where fans could easily and safely buy and sell tickets to other fans. However an undercover investigation discovered that the websites were lying to customers and charging excessive amounts for the tickets.

One account was of a Woman who had queued for hours in order to get a front row seat for a Will Young concert (in case you were wondering that wasn’t the horrible finding). She discovered that Viagogo had already been allocated the first 4 rows of the show, so the woman was unable to get a front row ticket unless she paid over the odds prices on the website.

The findings from Dispatches did make me particular angry as I’ve experienced many times where I’ve been either unable to buy tickets or be given horrible seats, despite the fact I’ve ordered my tickets the instant they go on sale.

A couple of years ago I had waited patiently on my computer for tickets to Green Day’s show at the 02 arena. As soon as it hit 9am I spammed the refresh button and finally after about 20 minutes of trying I got through to the ticket purchase page. However the only tickets left were seating tickets at the back of the arena.  I had a quick look on Seatwave and discovered that standing tickets had already gone on sale for almost 3 times the price of a normal ticket!

To say I was gutted was an understatement, I grabbed my gun and went out on a Death Wish style revenge on Seatwave and all its employees (Well the real story was slightly different to that). But I do find it disgraceful that websites like Viagogo can still go about ripping off fans without anyone stepping in to stop it. It’s incredibly unfair for fans to wait for hours in order to buy tickets for their favourite band, only to be turned away because Viagogo have already been given the best tickets.

One of the pioneers of new technology that I would love to see introduced with all tickets is Glastonbury festival. For the last 2 years, everyone who wants to buy a ticket has to register their name and photo with the website. If they can’t attend the festival, they simply sell the ticket back to the festival with a full refund and the festival sells the ticket at no extra price.

This incredibly simple idea is brilliant and will stop touts and rip off websites and everyone seems to win (except of course conmen like Seatwave). I hope organisers take note and bring a stop to this practice once and for all. 

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